Turkish Airlines and Thomas Cook

    Tourism Product Management and Industry Analysis BTM4TPM                     Student Name: GEORGE-COSTINEL CREAC Student ID: G83592                 Screenshot of the Blog Preview                       Table of Contents Chapter 1: Introduction . 4 Introduction to Digital Transformation in Tourism .. 4 Overview of the Selected Organisations . 4 Aims and Objectives of the Study . 5 Chapter 2: Key Digital Innovations . 6 Turkish Airlines' Digital Tools . 6 Thomas Cook's Digital Tools . 7 Chapter 3: Stakeholders and Digitalisation . 8 Customers and Digital Transformation . 8 Employees and Digital Transformation . 10 Chapter 4: Challenges . 11 Turkish Airlines...